While the last few years have certainly been challenging in the world of live events, event planners and attendees have adapted and continued to flourish. The remarkable ingenuity and resilience of organizations and planners has proved significant results with the use of virtual & hybrid event technology. Yet that being said, I think we are all glad to see the surge of live events returning, and the new set of opportunities that come along with them. Here are our 5 most exciting trends and opportunities in corporate events for this year.
1 – Experiential Activations – An Increasingly Popular Inclusion at Live Events
As live events come back, and people are eager to gather again, we also see that experiential events are becoming an increasingly popular option for companies looking to engage customers and build brand loyalty. Companies are now leveraging the power of this attendee enthusiasm to create memorable experiences that will leave a lasting impression on their audiences. These experiences can range from interactive activities, such as virtual reality experiences and escape rooms, to more traditional experiences like product launches and customer appreciation days. By creating unique experiences that focus on the customer journey, companies can engage with their customers and create a positive brand image. Experiential events offer companies the opportunity to connect with their target audience in a meaningful way, creating an unforgettable experience that will leave a lasting impact long after the event has ended.
2 – Continuing to Maximize Your Hybrid Event Tech – The Perfect Mix of In-Person and Online Experiences
The world of events has changed dramatically, with virtual and hybrid event technology completely changing the way companies and organizations have connected with their audience. With the broad acceptance of this tech utilization, attendees now expect an engaging experience that combines the best of both worlds – in-person and online.
Virtual and hybrid event technology allows planners the ability to reach a wider audience than ever before – no matter where they are located. Offering interactive experiences that are tailored to each attendee’s interests, allows them to get more out of the event, and better connect with the organization or brand. Plus, attendees can save money on travel costs while still providing a high-quality experience.
Companies looking for ways to keep their attendees engaged while providing them with an unforgettable experience, maximizing your event technology and blending a quality hybrid experience into the live event, is the perfect mix!
3 – Artificial Intelligence & Augmented Reality – Enhancing The User Experience
Corporate event planners are really starting to embrace the use of Artificial Intelligence & Augmented Reality into their events in 2023. This is because AI and AR can help create more immersive and interactive experiences for guests, which can make events more memorable. From the planner perspective, AI and AR can also help with event logistics such as planning and coordination.
Event planners who are looking to stay ahead of the curve should start exploring some ways that AI and AR can be used in events such as:
-Using AI to create a virtual event assistant that can help with planning and coordination.
-Incorporating AR into event displays and signage to make them more interactive.
-Using AR to provide guests with information about the event or venue as they move around.
-Adding an AI-powered chatbot to help answer guest questions during the event.
4 – Incentive Programs & Rewards – Keeping Your Attendees Engaged
Incentive programs and rewards are an essential part of any event. They help to keep attendees engaged, motivated, and excited about the event. Incentives can range from small rewards such as discounts or freebies to larger prizes such as trips or gadgets. By providing incentives for attending your event, you can ensure that your attendees have a positive experience and keep them coming back for future events. Additionally, incentive programs also help to increase attendance by encouraging people to register early or refer their friends.
5 – Eco-friendly Events – Making Your Business More Sustainable
Eco-friendly events are becoming increasingly popular as businesses and organizations strive to be more sustainable. With the right approach, event organizers can create a successful event that is also environmentally friendly. There are a number of ways to make your event more eco-friendly. One way is to use recycled and recyclable materials wherever possible. Another way is to choose an environmentally responsible venue that uses green practices. You can also offset the carbon emissions from your event by investing in carbon credits or planting trees. In addition, eco-friendly events often cost less to produce than traditional events, so you can save money while doing something good for the environment.
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